ABOUT WASHINGTON STRATEGY COLLECTIVE

Washington Strategy Collective was founded to solve a problem founder Jaye Washington saw again and again: organizations with brilliant strategies that never quite made it off the page.

The gap wasn't vision - it was execution. Leaders knew what they wanted to build but needed a partner who could design the program, plan the conference, structure the campaign, and manage it through to completion.

WSC exists to bridge that gap. We bring the strategic rigor C-suite executives expect with the operational expertise to actually build and execute what's been imagined. From fellowship program design to 400-person industry convenings to multi-month campaign strategies, we translate organizational priorities into tangible results.

Every engagement is led personally by Jaye Washington, with a curated network of specialists brought in to match your specific needs. This model ensures you get senior-level attention throughout while accessing deep expertise exactly where your project requires it.

What makes WSC different: We're not pure strategists who hand you a deck. We're not pure operators who execute without thinking. We're both - which means you get frameworks that are brilliant and buildable, strategies that account for real-world constraints, and execution that stays true to the original vision.

Dream it

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Build it

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Grow it

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Dream it • Build it • Grow it •

Meet the Team

Strategy is a people business , and ours begins with the people who build it. The Washington Strategy Collective team blends strategy, creativity, and purpose to help our partners bring bold ideas to life. Meet the minds behind the work.

  • Jaye Washington is the founder and CEO of Washington Strategy Collective, where she partners with organizations to transform strategic priorities into programs, campaigns, and experiences that deliver measurable results.

    With over a decade of experience designing and executing high-stakes initiatives, Jaye brings a unique combination of strategic rigor and operational expertise. Her approach: translate vision into frameworks that work, then execute them flawlessly.

    As Director of Programs and Initiatives at the National Association of Investment Companies (NAIC), Jaye leads efforts connecting diverse investment managers with capital allocators through strategic convenings, talent programs, and industry initiatives. Her work has included restructuring pipeline programs, executing 400+ person conferences, and developing multi-month campaigns that move the alternative investments forward.

    Previously, Jaye launched Gwinnett County Government's first community engagement strategy, led integrated communications for the NYC Education Equity Action Plan Coalition, and scaled peer mentoring programs at Teach for America. Her client portfolio spans private equity firms, foundations, government agencies, and national associations.

    Jaye also served as Atlanta Chapter President of Black Women Invest, a network of 14,000+ members building wealth and financial empowerment for Black women. She holds a Master's in Public Administration and a B.A. in Mass Communications from Delaware State University, an HBCU.

    Jaye's philosophy: "If you want to go fast, go alone. If you want to go far, go together."

  • Keimaya Downey is a marketing and brand strategist who blends data-driven insight with creative execution. She specializes in building systems that turn strategy into seamless client experiences.

    Her background spans analytics, merchandising, and digital content, with work for Arrows Digital Media, Champs Sports, and The Flourish Alabama. She’s led campaigns, managed creative production, and guided brand storytelling across industries.

    At WSC, Keimaya ensures strategy meets execution — bringing clarity, creativity, and precision to every client engagement.